From the beginning Rich Bake has been committed to using only the finest ingredients and upholding the highest international standards of quality control. None of our products contain any preservatives of any kind. We take pride in ensuring that each of our products is pleasing to both the eye and taste buds as well. Our crusts are always tender with the natural golden brown brightness that comes from even baking. We ensure that the texture of the crumb is soft and silky and that the cut surface is bright with a good sheen and no streaks. Taste and aroma is stringently tested for the requirements of each type of product. We make sure that the slices of our loaves are of equal thickness are clearly cut and contain no loose crumbs. Finally we check that our packages are clearly labelled free of excess crumb and properly sealed.