this is
rich bake
Rich Bake since the establishment in 1997 has been redefining Egypt’s bakery landscape with vision, passion, and a pioneering spirit. What began as a bold idea to introduce packaged toast bread on an industrial scale quickly evolved into a movement that transformed everyday bread into a symbol of modern convenience and consistent quality, while growing continuously, expanding our portfolio with a wide range of premium baked goods impacting the everyday life from petit pain and Fino bread to top-tier specialty products to let consumers depending on us.
At the heart of Rich Bake lies a family of iconic brands that embody the company’s values and vision: Rich Bake, the market leader in packaged bread. Brunch is freshly baked croissants and pâtés. Razz Cake, the latest addition to their lineup.
OUR
VISION
Be the trusted group of choice, building on our core values, people and expertise.
OUR
Mission
- Deliver exceptional standard of healthy/safe products and providing the highest quality service to our customers.
- Attract, develop and retain the best employees in the bakery industry.
- Support the communities in which we operate.
- Adhere to our core values of passion, integrity, knowledge and food safety culture.
- Achieve consistently superior returns to our shareholders.
Our VALUES
The group is committed to live its values and principles when carrying out its business activities, all employees of the group will adhere to these values in decisions making and business behavior in general.
These values are:
- Commitment to provide the best product for all social levels
- Dedicated to customers’ service
- Committed to our employees
- Responsibility towards our society in education and development
- Frequently striving to develop ourselves
Modern Bakeries uses a state-of-the-art, fully automated, computer-controlled system operated by a comprehensively trained workforce. Unlike the traditional Egyptian methods of baking – in which people touch the bread, the Rich Bake label guarantees that the first hands to touch any of our products will be your own.
Our respect for these core values is as important as any of the fine ingredients that go into our baking. It is the key to ensuring that you and your family can trust in the name Rich Bake, and enjoy all the delicious and healthy products we have to offer with total peace of mind.