MISSION

Rich Bake seeks to be the best in the bakery business in Egypt by offering the best quality in the market: smartly packaged, hygienic and tasty products in an attractive packaging.
Starting with its Petit Pain and Soft Roll products, which offered a new type of bread to the Egyptian family, to the introduction of Soft Toast Bread, a much-appreciated breakthrough for the Egyptian consumer.Rich Bake products have met its target of offering innovative and delicious new types of bread in packaging that ensures freshness and makes sandwich making easy for the consumer, particularly children. It continues to innovate and introduce new products.

VISION

Modern Bakeries was established in 1997, with the goal of making consistently premium quality bread produced to stringent international hygiene standards. It was the first time this had been done in Egypt.
Our priorities remain the same today, and our Rich Bake brand provides many thousands of Egyptian families with a wide range of healthy and delicious quality bakery products. Our commitment to freshness without the use of preservatives means that all our products are readily available on shelves nationwide every day.
All types of bread can form part of a healthy balanced diet. That is why we at Rich Bake are constantly innovating and introducing attractive new products. Everything we bake is not only deliciously fresh and healthy, but also fun, versatile, quick-and-easy to use even for children.
We know you want the very best for your family every day, which is why Rich Bake continues to produce the very best every day.

VALUES

In order to provide our customers with consistently high quality products we at Rich Bake maintain a set of values designed to guarantee excellence.
We believe in:

  • Integrity
  • Quality
  • Leadership
  • Team Spirit

and, most importantly,

  • Safety and Hygiene

Modern Bakeries uses a state-of-the-art, fully-automated, computer-controlled system operated by a comprehensively trained workforce. Unlike the traditional Egyptian methods of baking – in which the bread passes through a great many different human hands before reaching the customer – the Rich Bake label guarantees that the first hands to touch any of our products will be your own.
Our respect for these core values is as important as any of the fine ingredients that go into our baking. It is the key to ensuring that you and your family can trust in the name Rich Bake, and enjoy all the delicious and healthy products we have to offer with total peace of mind.